Saving Ted

Today, on the way to the allotment, I spotted a bedraggled dirty little soft toy in the back street. It was lying on its front and I didn't give it much thought.
On the way home I took a closer look.

Here is what I saw:

I took pity on him, took him home and gave him a hand-wash.

Here is how well he scrubbed up. He must be brand-new and even still has his tag attached.

Now, what shall I call him?